India need to have commonplace standards for offline and online retail business to safeguard essential customer factors which includes desire, comfort, charge and pleasant, in step with a take a look at carried out through the Bharti Institute of Public Policy (BIPP), Indian School of Business (ISB) in partnership with Empower India.
The report, titled ‘consumer centric e-trade in India,’ become based round four wide topics in e-commerce viz. Foreign direct funding, business fashions, information and seek, and taxation, to evaluate the present day e-commerce policies and make coverage pointers for development, in keeping with a joint statement.
Some key pointers of the report were policies on foreign investments in India want to be simplified to avoid misinterpretation by using events and have a common business trendy, no matter the mode of transaction, i.e., on-line or offline.
Exchange platforms complementing the prevailing ones along with the Open Network Digital Commerce (ONDC) and Government e-Marketplace (GeM), ought to be advocated to advantage both small dealers and end customers.
Rural e-commerce have to be extended via collaboration with publish places of work, Common Service Centres (CSCs) and Indian railways for assistance with logistics and warehouse, therefore producing employment.
E-commerce structures ought to further increase transparency and collaborate with the authorities to run customer consciousness drives around various products listed on the e-commerce structures in the remit of FDI legal guidelines.