How to Start Oruchaya Franchise in India: Cost, Requirements, and Application Process : A Comprehensive Guide 2025
Oruchaya Franchise: In the rapidly expanding Indian food and beverage market, Oruchaya stands out as a unique and growing brand in the bubble tea and specialty drinks segment. With a focus on authentic taste, appealing aesthetics, and high-quality ingredients, Oruchaya has carved a niche for itself among tea lovers, particularly Gen Z and millennials. For aspiring entrepreneurs looking to step into the food business, starting an Oruchaya franchise can be a rewarding opportunity. This guide explains everything you need to know about the Oruchaya franchise model, investment details, setup requirements, and the step-by-step process to apply.
Table of Contents
What is Oruchaya?
Oruchaya is a premium Japanese-themed beverage brand specializing in bubble tea, fruit tea, milk tea, and other modern drinks that are crafted to match the evolving tastes of Indian consumers. The brand focuses on innovation, premium packaging, and trendy marketing to connect with a young and active customer base. With a growing fan following across metros and urban centers, Oruchaya is expanding its franchise network to cater to rising demand.
Why Choose an Oruchaya Franchise?
Starting a franchise with a popular and well-positioned brand like Oruchaya comes with multiple benefits:
- Strong Brand Recognition: Oruchaya is already well-known among tea lovers and social media users due to its unique flavors and visually appealing drinks.
- Proven Business Model: A tested franchise system with support for training, raw materials, and marketing ensures a smoother launch and operational process.
- High-Profit Margin: Specialty beverages like bubble tea have a good markup and require relatively low overhead compared to full-service restaurants.
- Low Risk: Partnering with an established brand reduces the risk compared to starting a new business from scratch.
- Growing Demand: The bubble tea market in India is witnessing rapid growth, with increasing interest in Asian-style beverages and fusion drinks.
Oruchaya Franchise Cost in India
The total investment required to open an Oruchaya franchise depends on location, store size, and format (kiosk, takeaway, or dine-in outlet). However, here is a general breakdown of expected costs:
- Franchise Fee: ₹2,50,000 to ₹4,00,000 (one-time fee depending on city and tier)
- Setup Cost: ₹6,00,000 to ₹10,00,000 (interiors, equipment, branding)
- Total Investment: ₹8,50,000 to ₹14,00,000 approximately
- Royalty Fee: Typically around 6% to 8% of monthly revenue
This investment includes branding, menu rights, initial inventory, staff training, and store design as per Oruchaya guidelines.
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Space Requirements for Oruchaya Outlet
Depending on the store format, the space requirement may vary:
- Kiosk Format: 80 to 120 sq. ft.
- Takeaway Outlet: 150 to 200 sq. ft.
- Café Format: 300 to 500 sq. ft. (for dine-in or high footfall areas)
The outlet should ideally be in high-traffic areas such as malls, college zones, shopping streets, IT parks, or food courts.
Eligibility and Requirements to Start
To start an Oruchaya franchise, you must meet the following basic criteria:
- Passion for Food Business: A keen interest in F&B operations and customer service
- Financial Capacity: Ability to invest ₹8 to ₹15 Lakhs
- Retail Space: A suitable location with good footfall
- Operational Dedication: Willingness to manage or supervise day-to-day business
- Legal Documents: Valid identity proof, business registration, GST, FSSAI license
Training and Support from Oruchaya
Franchisees receive end-to-end support to ensure successful operations:
- Menu and Product Training: Complete training on how to prepare and present products
- POS and Billing Setup: Software installation and training
- Staff Recruitment Support: Help with hiring and training service staff
- Marketing Materials: Social media creatives, promotional banners, and influencer tie-ups
- Raw Material Supply: Centralized sourcing of ingredients to maintain consistency
- Store Design & Branding: Assistance with interior design and setup as per Oruchaya’s theme
Application Process: How to Apply for Oruchaya Franchise
Interested in getting started? Here’s the step-by-step process to apply for an Oruchaya franchise in India:
- Visit the Official Website: Go to https://oruchaya.com
- Navigate to Franchise Section: Look for “Franchise” or “Partner with Us” options.
- Fill Out the Franchise Form: Provide your name, location, contact info, investment capability, and background.
- Initial Screening: If shortlisted, a representative from the Oruchaya team will get in touch with you for a discussion.
- Business Discussion: You’ll have a detailed discussion regarding city selection, cost breakdown, store requirements, etc.
- Site Visit & Approval: Once you finalize a location, the Oruchaya team will inspect and approve it.
- Agreement Signing: After documentation and legal agreements, you’ll pay the franchise fee and initiate the setup.
- Outlet Setup: Interiors, equipment, branding, and menu boards are finalized and installed.
- Training & Launch: Your team gets trained and the grand opening is planned with marketing support.
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Return on Investment (ROI)
With the right location and quality service, Oruchaya franchise owners can expect to:
- Break even in 12 to 18 months
- Earn a monthly net profit of ₹80,000 to ₹1,50,000 depending on footfall and outlet size
- Get higher ROI through repeat customers, seasonal promotions, and delivery integrations
Marketing Support for Franchise Owners
Oruchaya takes care of national-level marketing and brand awareness while also offering local marketing ideas such as:
- Launch event planning
- Influencer marketing collaborations
- Social media campaigns
- Local promotions and flyers
- Discount campaigns during festivals or college fests
This ensures your outlet gains traction quickly in the local market.
Conclusion
If you’re looking to start a profitable and trendy food business, investing in an Oruchaya franchise can be a smart move. With its growing popularity, strong brand presence, and complete franchise support, Oruchaya is well-positioned in the rising bubble tea market in India. Whether you’re an experienced F&B investor or a first-time entrepreneur, this opportunity offers a manageable investment, fast return potential, and a cool, customer-loved product line. Visit the official website to explore the franchise application process and take the first step toward becoming a part of Oruchaya’s success story.
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Disclaimer: This article is for informational purposes only. Franchise costs, terms, and availability may change over time. Please contact Oruchaya directly via their official website for the most accurate and updated details. The author has no direct affiliation with Oruchaya. The content is independently written for educational and research purposes. Readers are encouraged to conduct their own due diligence before making any investment decisions.
