How to Start Your Own Chai Sutta Bar Franchise in 2025: Step-by-Step Guide to Build a Profitable Tea Business in India
Chai Sutta Bar: The Indian tea industry is not just a market—it’s an emotion. Amidst the explosion of tea startups in recent years, Chai Sutta Bar (CSB) has carved out a niche with a powerful brand identity, a modern café-style vibe, and a mission to serve affordable kulhad chai with a blend of tradition and trendiness. If you’re exploring how to start your own Chai Sutta Bar franchise in 2025, this guide offers a detailed roadmap to help you launch a successful and profitable business.
Table of Contents
What Is Chai Sutta Bar?
Chai Sutta Bar is a fast-growing Indian tea franchise brand that combines the nostalgic charm of kulhad chai with a youth-centric café ambiance. Founded in 2016 by Anubhav Dubey and Anand Nayak in Indore, the brand now has over 600+ outlets across India and abroad. Known for its unique business concept, CSB is about more than just tea—it’s a lifestyle destination for students, working professionals, and tea lovers.
Why Chai Sutta Bar is a Smart Business Opportunity in 2025
- Established Brand with National Reach: CSB is a household name among millennials and Gen Z, making it easier to attract footfall.
- Low Investment, High Returns: With investments starting at around ₹16 to ₹18 lakhs, the franchise has proven profitable in various Indian cities.
- Eco-Friendly Concept: Kulhads (clay cups) are sustainable, biodegradable, and offer an earthy tea-drinking experience that customers love.
- Diversified Product Menu: Beyond kulhad chai, CSB offers cold coffee, milkshakes, sandwiches, and quick bites—creating multiple revenue streams.
- Franchise Support System: CSB provides complete support—from location selection and staff training to marketing and launch strategies.
Step-by-Step Process to Start a Chai Sutta Bar Franchise
Step 1: Market Research and Feasibility Study
Before investing, conduct thorough research on the tea café market in your city. Understand your target audience, foot traffic potential, existing competition, and trending preferences. Chai Sutta Bar performs well in metro cities, tier-2 towns, and near college campuses, offices, malls, and transport hubs.
Step 2: Visit the Official Chai Sutta Bar Website
Go to https://www.chaisuttabarindia.com/ and navigate to the Franchise section. You’ll find essential details, requirements, and a contact form for franchise inquiries. This is your first step toward officially registering your interest.
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Step 3: Submit Franchise Inquiry Form
Fill in all required details including:
- Name
- City and location
- Phone number
- Email address
- Investment capacity
Once submitted, the CSB team will contact you for further discussions.
Step 4: Franchise Proposal and Interview
Upon evaluation, you’ll be invited for an interview where you can ask questions, clarify doubts, and understand the business model. The company evaluates your seriousness, financial capability, and proposed location.
Step 5: Site Selection and Final Approval
Chai Sutta Bar team will assess your proposed outlet location. Ideally, the shop should be:
- 300–400 sq. ft.
- Situated in high footfall areas
- Easily accessible and visible
Once approved, the final franchise agreement is signed.
Step 6: Initial Investment and Infrastructure Setup
You’ll need to invest in:
- Franchise Fee: ₹6–8 lakhs
- Setup and Interiors: ₹10–12 lakhs (depending on city)
- Equipment and Inventory: ₹2–3 lakhs
Total estimated investment ranges from ₹16–18 lakhs.
Step 7: Training and Branding Support
CSB provides:
- Staff recruitment and training
- POS system setup
- Product recipes and menu structure
- Inventory supply chain
- Launch marketing plan
Training is conducted at the head office and on-site to ensure quality control.
Step 8: Grand Opening and Operations
Once setup is complete, the franchise will help with the grand launch including promotions, social media marketing, and press releases. You’ll be ready to serve customers with your own CSB outlet.
Financial Overview
- Franchise Fee: ₹6–8 lakhs (one-time)
- Royalty Fee: 4% of monthly sales
- Breakeven Period: 12–18 months on average
- Profit Margins: 35–40% depending on city and operational cost
- Average Monthly Sales: ₹3–6 lakhs in mid-tier cities
Licensing and Documentation Required
To legally operate your CSB franchise, you’ll need the following:
- FSSAI license
- GST registration
- Local Municipal Health NOC
- Fire safety clearance (if required)
- Business registration (proprietorship/LLP/Pvt. Ltd.)
Marketing and Promotion Support
CSB provides branding and marketing material for:
- Launch campaigns
- Social media content
- In-store promotions
- Uniforms, cups, packaging, and posters
Franchisees also benefit from nationwide campaigns run by the brand.
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Benefits of Partnering with Chai Sutta Bar
- Nationally recognized brand
- 24/7 support from franchisor
- Low operational costs
- Youth-driven, scalable business model
- Opportunity for multi-outlet ownership in future
Common FAQs
Q: Can I open more than one franchise?
Yes, CSB allows multi-unit ownership based on performance and city coverage.
Q: Do I need to have prior experience in the food business?
No, CSB offers complete training and support, making it ideal for first-time entrepreneurs.
Q: How long does the franchise agreement last?
Typically, the franchise agreement is valid for 5 years with renewal options.
Q: Is financing available?
CSB doesn’t offer direct financing, but many franchisees secure business loans or NBFC funding to start.
Conclusion
Starting a Chai Sutta Bar franchise in 2025 is a smart and scalable business decision for entrepreneurs looking to invest in a stable, growing, and culturally resonant market. With its unique product offerings, eco-friendly brand image, and robust support system, CSB allows you to tap into India’s deep-rooted love for tea while earning consistent profits.
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If you’re ready to be your own boss and build a high-traffic, youth-oriented tea café, the Chai Sutta Bar franchise might just be the business model you’ve been searching for. Visit their official website, apply for the franchise, and take the first step toward building a successful kulhad chai empire.
Disclaimer: This article is for informational purposes only. We do not represent Chai Sutta Bar or guarantee franchise approval. Please contact the official Chai Sutta Bar team through their website for the most accurate and updated details. The views and research expressed in this article are solely those of the author. While every effort has been made to provide accurate information, readers are advised to conduct their own due diligence before making any investment or business decisio
