Aliceblue – Alice Blue Stock Trading – Aliceblue Freedom 15 Brokarage – Aliceblue Discount Broker

Alice Blue Incorporated in 2006, Alice Blue is a Bangalore-based discount stockbroker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue also offers depository service (Demat account) through its membership with CDSL.

Alice blue offers one simple brokerage plan, Freedom 15 (F15) to its customers. The flat fee brokerage plan F15 minimizes the brokerage fee so that customers incur the lowest cost while trading. It is a discount brokerage plan which offers brokerages free equity delivery trades. The customer doesn’t pay any brokerage fee for trade in this segment. For all other segments, Alice Blue charge flat Rs 15 per executed order or 0.01% whichever is lower.

Alice Blue Financial Services has a network of 17 branches located in major cities across India. These branches offer personalized broker service to customers. It also has 1000+ Partners across India.

Alice Blue provides online share trading platforms to its customers. ANT (Analyse and Trade) is the trading platform offered by Alice Blue. It is built by TradeLab and uses Omnesys NEST as a backend. The platform is available in mobile, desktop, and web versions. ANT Meta and ANT Scanner are trading software offered by the company for trade analysis.

The discount broker also offers access to proprietary and 3rd party online trading tools to help its customers deeply analyze their trades and make informed trading decisions. Customers can get access to these paid tools and apps on the ‘Trade Store’. Major trading tools available on the Trade Store are-

Alice blue Trading Tools

Software Name Description Pricing
Advisorymandi A share market app where customers can compare, select, and follow top market experts and get trading advice from them. Rs 499
Alice Algo Web and app-based Algo Trading tool Subscription Based
ANT IQ A platform to build your own trading strategy using Fibonacci, indicators, and patterns. Lifetime Free
Alice Blue Mutual Funds An online platform to buy mutual funds directly at zero brokerage and fee. Zero for Aliceblue Clients only
Sensibull An Options Strategy Builder & Trading platform. Lite: Rs 600 pm

Pro: Rs 950 pm

Smallcase Offers pre-built portfolios created around a trading theme or idea Rs 100 smallcase (Buy)
TickerTape A tool to discover and analyze stocks. Free

Alice Blue also offers its customers access to Trade School, an online resource for learning investment concepts and trading skills.

Alice Blue Financial Services USP (Unique Sales Proposition)

Following are unique selling points of Alice Blue Financial Services:

    • Experience trust of over 20 years as a full-service broker.
    • ANT – A flagship trading platform built for analysis and trading.
    • Discount brokerage plan Freedom 15 – A simple, low-cost, and flat-fee brokerage plan.
    • Equity Delivery brokerage is free. No broker fee for cash & carry trades.
    • Pay 0.01% or Rs 15 whichever is less brokerage for all other segments at BSE, NSE, and MCX.
    • Free trading software’s to all its customers.
    • Advanced Trading Tools- ANT Meta and, ANT Scanner. and other 3rd party tools.
    • Trade School an online resource for learning investment concepts and trading skills.

Alice Blue Special Offers

Free Equity Delivery Trade + FREE Account Opening

Trade brokerage-free equity delivery (truly no brokerage). Pay flat Rs 15 per trade for Intra-day and F&O. Open FREE Instant Account online with Alice Blue and start trading today.


Account Types

Alice Blue offers 2 types of accounts to target different customer needs. The account types and available key features are described below:

Alice Blue Account Types
Account Type Local Branch Support? Call & Trade (Free) Online/Mobile trading application?
Online account No Yes Yes
Offline account Yes Yes Yes

Alice Blue Charges 2021

AliceBlue Account Opening Fees & Annual maintenance charges (AMC)
Trading Account Opening Charges (One Time)
  • Equity Trading + Demat Account: Rs 310
  • MCX (Lifetime trading account): Rs 200
  • Rs 500 All segments
Trading Annual maintenance charges (AMC) Rs 0
Demat Account Opening Charges (One Time) Rs 0
Demat Account Annual Maintenance Charges (AMC) Rs 400

Alice Blue Brokerage & Fees- Freedom Plans (F15)

Equity Delivery Brokerage Rs 0 (free)
Equity Intraday Brokerage Rs 15 per order or 0.01% whichever is lower
Equity Future Brokerage Rs 15 per order or 0.01% whichever is lower
Equity Option Brokerage Rs 15 per order
Currency Future Brokerage Rs 15 per order or 0.01% whichever is lower
Currency Option Brokerage Rs 10 per order
Commodity Future Brokerage Rs 15 per order or 0.01% whichever is lower
Commodity Option Brokerage Rs 15 per order

Alice Blue Brokerage Fee Explained

Equity Delivery & Intraday
Alice Blue Charges Equity Delivery Equity Intraday
STT 0.1% on both Buy and Sell 0.025% on the Sell Side
Transaction / Turnover Charges NSE Rs 325 per crore | BSE Rs 325 per crore NSE Rs 325 per crore | BSE Rs 325 per crore
Goods and Services Tax (GST) 18% on (Brokerage + Transaction Charge) 18% on (Brokerage + Transaction Charge)
SEBI Charges Rs 5/Crore Rs 5/Crore
Stamp Charges* State-wise State-wise
Equity F&O Brokerage
Alice Blue F&O Brokerage Futures Options
STT 0.01% on Sell Side 0.05% on Sell Side(on Premium)
Transaction / Turnover Charges NSE Rs 190 per crore | BSE Rs 190 per crore NSE Rs 5000 per crore | BSE Rs 5000 per crore
Goods and Services Tax (GST) 18% on (Brokerage + Transaction Charge) 18% on (Brokerage + Transaction Charge)
SEBI Charges Rs 5/Crore Rs 5/Crore
Stamp Charges* State-wise State-wise
Currency F&O and Commodity Brokerage
Alice Blue Charges Currency Futures Currency Options Commodity
STT No STT No STT 0.01% on Sell Side (Non-Agri)
Transaction / Turnover Charges BSE Rs 200 per crore BSE Rs 2000 (on premium) per crore (0.02%) Non-Agri Rs 260 (0.0026%) | Agri Rs 260 per Crore
Goods and Services Tax (GST) 18% on (Brokerage + Transaction Charge) 18% on (Brokerage + Transaction Charge) 18% on (Brokerage + Transaction Charge)
SEBI Charges Rs 5/Crore Rs 5/Crore Rs 5/Crore
Stamp Charges* State-wise State-wise State-wise

AliceBlue Fee Structure Explained:

  • Brokerage: The fee charged by broker for trading services offered.
  • STT: This government tax is charged only on the sell side for intraday and F&O trades. It is charged on both sides for Delivery trades in Equity.
  • Exchange Transaction or Turnover Charges: This is the fee charged by the exchange. I some cases it also include professional clearing charges.
  • Goods and Services Tax (GST): This tax is charged at 18% of the brokerage fee plus transaction charges.
  • SEBI Charges: This tax by SEBI is charged at flat Rs 5 per Crore.
  • Stamp Duty: This government tax is charged based on the state where the customer lives.

Other Charges (Alice Blue Hidden Fees):

  • Call & Trade/Square off charges: Additional Rs 20 per executed order.
  • DP charges for delivery-based equity selling – Rs 15 per transaction.
  • Standard NSE charges, transaction charges, and statutory levies are charged.

Demat Account Charges:

Alice Blue is a DP service provider of CDSL. It offers Demat Account and its related services to customers.

AliceBlue Demat Charges (Regular Demat Account)
ID Transaction Charges
1 Demat Account Opening Charges Rs 0
2 PoA Stamp Charges payable upfront (included with account opening charges) Rs 150
3 Annual Maintenance Charges (AMC):
a. Individuals Rs 400
b. Corporate Rs 400
4 Transaction Charges per ISIN (Market Trades):
a. Buy (Receive) Rs 0
b. Sell(Debit) Rs 15 flat for every debit transaction
5 Inter Depository Transfer (Off-Market Trades):
a. Buy (Receive) NIL
b. Sell(Debit) 0.04% or Rs 25 whichever is higher
6 Demat (Per certificate) Rs 10 per certificate + Rs 50 per request
7 Remat (Per ISIN) Rs 30 (Per certificate) + CDSL Charges
8 Courier charges per Demat/ Remat request Rs 100
9 Pledge per ISIN Rs 20 + Rs 12 per request (CDSL Charges)
10 Unpledge per ISIN Rs 20 + Rs 12 per request (CDSL Charges)
11 Pledge Invocation per ISIN Rs 20
12 Periodic Statement:
a. By Email Free
b. Physical Rs 0 per request
13 Adhoc / Non-Periodic Statement Requests:
a. By Email Rs 0 per request
b. Physical Rs 0 per request
14 Delivery Instructions:
a. First Delivery Instruction Book Rs 100 (10 leaves)
b. Every Additional Booklet Rs 100 (10 leaves)
15 Cheque Bounce/ Per cheque Rs 500
16 Failed Transactions Rs 50 per ISIN
17 Modification in CML Rs 0 Per request
18 KRA Upload / Download Rs 0 Per request

Alice Blue Minimum Brokerage Fee

Alice Blue charges a brokerage of flat Rs 15 per trade or 0.01% whichever is lower.

They don’t charge any minimum brokerage fee. This is an advantage for traders who trade in small quantity or in penny stocks.

Note: The equity delivery trades (Cash & Carry) on Freedom (F15) plan is totally brokerage free. The customer pays only government taxes for these trades.

Alice Blue Demat Minimum Charges

S/N Service Fees Minimum Fees
1 Equity Debit Transaction (Market Order) 0.04% of the value of the transaction Rs 20
2 Equity Debit Transaction (Off Market Order) 0.04% of the value of the transaction Rs 40
3 Debt Debit Transaction (Market Order) 0.04% of the value of the transaction (max 5000) Rs 20
4 Debt Debit Transaction (Off Market Order) 0.04% of the value of the transaction (max 5000) Rs 40
Special Offer: Get brokerage FREE equity delivery trading (truly no brokerage) and Flat Rs 15 intranet and F&O trade brokerage. Open FREE Instant Account online with Alice Blue and start trading today.

Alice Blue Online Account Opening

AliceBlue offers a trading and a demat account (2-in-1 account) to trade at BSE, NSE, and MCX. The company offers an account opening in 3 convenient ways:

  1. Instant Account Opening (Online eKYC and Aadhar eSign)Instant trading and demat account opening are available if you are eKYC complaint and your Aadhar number is linked to your correct phone number. This is the paperless way to open an account. No need to print, sign 1and send forms to the broker.
  2. Visit Alice Blue BranchAlice Blue has over 15 branch offices located across India. You could visit any of these branches to open an account with them.
  3. Request account opening formYou could also request the account opening forms from the customer service. The account opening form is couriered to you. You could fill the form and send it to the given address.

The equity trading, commodity trading, and demat accounts are opened within 24 hours from when the broker receives the complete and correct forms.


Alice Blue Trading Software (Alice Blue Trading Platforms)

Alice Blue offers an online trading platform to its online customers for free. The trading platform includes a trading terminal for active traders, a website for casual traders and a mobile app for on-the-go traders.

ANT (Analysis and Trade)

ANT is the flagship trading platform offered by Alice Blue. It uses the latest technologies to help traders make informed decision while trading.

ANT is a rebranded Trading Platform build by TradeLab. The software is also used by other popular brokers like Zerodha, Religare, SASOnline, Trustline, Adroit etc. Tradelab offers cutting-edge technology platform since 2014.

Key features of ANT include a personal trading assistance to provide you with customized strategies, faster execution of trades, advanced charts with years of data, intelligent alerts and more.

ANT uses the OMNESYS NEST suite of products in the backend. This includes Omnesys API’s, Risk Management System (RMS) and Order Management System (OMS). Omnesys offer the most stable and powerful backend for the trading application used by over 200 top brokers in India.

AliceBlue ANT Online Trading Software

Platform Type Description
ANT Desk Trading Terminal ANT Desk is also an installable trading terminal. It is designed for the fast, secure and flexible way to trade. This app is loaded with professional-grade tools.
ANT Web Website Web (browser) based trading platform with streaming quotes and rich user experience. It works with all devices with a web browser. It’s a light-weight online trading app. It also includes ANT Scanner, a tool to filter stocks based on given criteria.
ANT Mobi Android and iOS App Android and Apple iOS mobile trading app for on-the-go traders. The trading app is loaded with rich features like the trade from the charts, trading across segment and exchanges, reports and fund transfer features. It also includes ANT Scanner, a tool to filter stocks based on given criteria.
BOT – Back office Transformation Website A back office software that helps customers track your day to day transactions.

All the above trading software’s are available for free of charges to all customers.

Alice Blue Pros and Cons


Alice Blue Pros (Advantages)

The following are the advantages of Alice Blue. You must read Alice Blue advantages and disadvantages before opening an account with Alice Blue. Alice Blue pros and cons help you find if it suits your investment needs.

  • Equity Delivery trading in Freedom (F15) plan is free. Pay max of Rs 15 for trading in other segments.
  • No minimum brokerage. No minimum commitment. No Prepaid Plans.
  • Alice Blue is a financial services provider offering brokerage services since 2006.
  • Uses Omnesys NEST PLUS Trading Platform as the backend for ANT. Omnesys NEST offers powerful Risk Management System and Order Management System used by over 200 top brokers in India.
  • ANT Trading Software is available for free to all its customers.
  • Offers access to a range of 3rd party online trading tools & apps.
  • Advance order types i.e. Bracket Orders and Cover Orders are available to all customers.
  • Trading available at BSE, NSE, and MCX.
  • Paperless Instant Account Opening is available with eKYC and Aadhar eSignature.
  • The daily market report is available for free to all customers.
  • After trading hours orders are available.
  • Bracket Orders and Cover Orders are available.

Alice Blue Cons (Disadvantages)

The following are the cons of Alice Blue. Check the list of Alice Blue drawbacks.

  • AliceBlue no more offers full-service brokerage services. They also stopped offering unlimited monthly/yearly trading plans.
  • Online IPO, NCD, and Corporate bonds are not available.
  • Broker-assisted trades (Call & Trade) are available at an extra Rs 20 per executed order.
  • Good Till Cancelled GTC Orders are not available.

Alice Blue Margin Exposure

Alice Blue margin for intraday trading is up to 6x based on the stock. Alice Blue F&O intraday trading margin is 1.3x across Equity, Currency, and Commodity trading at BSE, NSE, and MCX. There is no additional margin offered for Alice Blue F&O carry forward positions and equity delivery trades.

Segment Margin
Equity Delivery 1x (no margin)
Equity Intraday Up to 6x (based on the stock)
Equity Futures & Options Intraday – 1.3x, Carry forward – 1x of NRML margin (Span + Exposure)
Currency Futures & Options Intraday – 1.3x, Carry forward – 1x of NRML margin (Span + Exposure)
Commodity Futures Intraday – 1.3x, Carry forward – 1x of NRML margin (Span + Exposure)

Note: As per the new margin policy by SEBI, the margin for trading will be decided by the exchange from Sept 01, 2021. Brokers cannot offer ‘additional margin’ like 20x in any segment at BSE, NSE, and MCX. All full-service and discount brokers will provide the same margin exposure to customers.


Alice Blue Ratings

Overall Rating Rated 3.4 stars 3.4/5
Fees Rated 3.8 stars 3.8/5
Brokerage Rated 3.7 stars 3.7/5
Usability Rated 3.6 stars 3.6/5
Customer Service Rated 3.0 stars 3.0/5
Research Capabilities Rated 1.9 stars 1.9/5

Based on 32 Votes by Alice Blue Customers

Do you trade with Alice Blue? Rate Alice Blue


Alice Blue Complaint

The number of Alice Blue customer complaint received by the exchanges. The Alice Blue consumer complaint report helps understanding the Alice Blue Financial Services quality and relibility of service.

Exchange Financial Year Number of Clients* Complaints** %
NSE 2021-22 130,312 3 0%
NSE 2020-21 125,223 167 0.13%
BSE 2020-21 3,088 3 0.1%
NSE 2019-20 37,295 87 0.23%
BSE 2019-20 3,071 5 0.16%
NSE 2018-19 6,513 7 0.11%
NSE 2017-18 5,181 17 0.33%
NSE 2016-17 4,476 30 0.67%
BSE 2016-17 54 1 1.85%
NSE 2015-16 4,317 22 0.51%

* The number of active customers reported by the broker.

** The total number of complaints received against the broker at the given exchange.

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