As a web publisher, you’re likely thinking about how to maximize revenue to pay for all the time and effort you’re putting into creating a highly trafficked, content-rich site.
While creating engaging content and making sure your site is maintained properly is important, those tactics don’t give you an immediate return on the investment of your time and money.
Chitika is used by about 350,000 publishers around the world to monetize their content. Founded in 2003, Chitika created some of the newer ad formats such as in-text ads, list unit ads and more. They are constantly reinventing their databases and systems to offer their customers the best service and return on investment for such a competitive field.
Chitika accomplishes what it does so well by using a real-time bidding platform. With this technology, advertisers can maximize their efforts by use of “precision targeting.” Precision targeting connects just the right advertiser to just the right publisher, which is that needed relevancy aspect to paid media that can make it extremely successful for publishers.