Gianis Ice Cream Franchise : The Indian dessert and frozen treats market has seen a steady boom over the past decade. With increasing disposable incomes, evolving food tastes, and rising demand for premium ice cream brands, entrepreneurs are showing growing interest in investing in ice cream franchises. Among the most respected legacy brands in the Indian ice cream space is Giani’s Ice Cream, a name synonymous with tradition, premium taste, and trusted quality.
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Established in 1956 in Fatehpuri, Delhi by Giani Gurcharan Singh, Giani’s began with a humble offering of Rabri Faluda and grew into a multi-format chain serving sundaes, milkshakes, gelatos, kulfis, and its famed gourmet ice creams. Today, Giani’s has 300+ outlets across India and is actively inviting entrepreneurs and investors to join their franchise network. This guide will walk you through everything you need to know to start a Giani’s Ice Cream franchise in 2025, including cost, eligibility, process, profit margins, and growth strategies.
1. Why Choose Gianis Ice Cream Franchise?
Giani’s Ice Cream is not just a business—it’s a legacy. The brand carries nearly 70 years of trust, flavor innovation, and loyal customer base. Here’s why it’s a hot franchise opportunity in 2025:
- Established Brand Recognition: Customers already know and trust Giani’s across India.
- No Royalty Model: Unlike many food franchises, Giani’s does not charge ongoing royalty, which boosts your net margins.
- Diverse Product Range: Over 100 flavors across ice creams, sundaes, kulfis, and shakes.
- Seasonal & Festive Menu Innovations: From mango specials in summer to chocolate fusions in winter.
- Robust Franchise Support: From location scouting to staff training and marketing, you receive end-to-end guidance.
Read more: 3 Franchise Business You Can Start in Your Town : Comprehensive Guide 2025
2. Gianis Franchise Business Model Explained
Giani’s offers flexible outlet models that cater to different city sizes, budgets, and target audiences. You can choose one based on your investment capability and area availability.
Franchise Formats:
| Format Type | Area Required | Seating | Ideal Location |
|---|---|---|---|
| Kiosk | 80–150 sq. ft | No | Malls, Airports, Stations |
| Small Outlet | 150–250 sq. ft | Optional | Markets, High-street areas |
| Large Outlet | 250–400 sq. ft | Yes | Tier 1, 2 cities, main roads |
3. Investment Required for Giani’s Franchise
Starting a Giani’s Ice Cream franchise involves a modest investment compared to other dessert chains. Here’s a breakdown of the total cost and where your money goes.
Total Investment Range: ₹13 Lakhs – ₹16 Lakhs
| Expense Head | Estimated Amount |
|---|---|
| Franchise Fee | ₹5 – ₹6 Lakhs |
| Interior Setup | ₹3 – ₹5 Lakhs |
| Equipment | ₹2.5 – ₹3.5 Lakhs |
| Initial Inventory | ₹50,000 – ₹1 Lakh |
| Staff Hiring/Training | ₹30,000 – ₹60,000 |
| Miscellaneous Permits | ₹30,000 – ₹50,000 |
| Marketing (Launch) | ₹50,000 – ₹1 Lakh |
| Total | ₹13 – ₹16 Lakhs |
Important Note: Giani’s does not charge any ongoing royalty fees, which is rare in the F&B industry and greatly improves profitability.
4. Giani’s Franchise Eligibility Criteria
To become a Giani’s franchise partner, you must meet certain eligibility criteria:
- Age: 21 years and above
- Education: Basic understanding of business/retail operations
- Financial Capacity: Ability to invest ₹13–16 Lakhs
- Space Availability: Minimum 80 sq. ft. for kiosk, 250+ sq. ft. for dine-in
- Business Commitment: Preferably full-time dedication or a trained operational manager
No prior experience in the food or hospitality industry is mandatory, but it is certainly an added advantage.
5. How to Apply for a Giani’s Franchise
The franchise application process is simple, transparent, and involves these key steps:
Step-by-Step Application Process:
- Visit the Official Website
Go to gianisicecream.com/franchisee and fill out the inquiry form. - Initial Screening by Giani’s Team
Your business and financial background will be reviewed. They may call for a telephonic interview or meeting. - Franchise Proposal
You’ll receive a proposal with business terms, cost estimates, revenue projections, and operational requirements. - Site Visit & Location Finalization
The brand team visits your proposed location to evaluate its viability. - Agreement & Fee Payment
You sign a 3–5 year agreement and pay the franchise fee. - Outlet Setup & Branding
Giani’s provides interior layout designs, vendor contacts, and branded assets for outlet setup. - Training & Hiring
Your staff will be trained in product knowledge, POS handling, hygiene standards, and service excellence. - Pre-Launch Marketing & Opening Support
Assistance is provided for your grand opening, including social media shoutouts, influencer coverage, and local promotions.
6. Training and Support Provided by Giani’s
Giani’s ensures that every franchisee runs their outlet professionally and profitably. Their support includes:
- Pre-launch Training: Store management, food preparation, order handling
- Menu Knowledge: Detailed recipes and process for over 100 items
- POS Software Setup: For billing, stock tracking, customer management
- Quality Checks: Surprise audits and hygiene inspections
- Marketing Assistance: Digital banners, social media posts, event-based promotions
- Supply Chain Support: All raw materials and ice cream bases are delivered via a centralized system
7. Profit Margin and Earnings from Giani’s Franchise
Let’s break down the potential earnings from a Giani’s franchise:
Monthly Revenue Estimate (Average Outlet)
₹3 Lakhs – ₹6 Lakhs (can be higher in tier-1 cities or malls)
Cost Breakdown (per month)
| Expense | Approx. Value |
|---|---|
| Raw Material Cost (~45%) | ₹1.5 – ₹2.5 Lakhs |
| Rent & Utilities | ₹50,000 – ₹1 Lakh |
| Staff Salaries | ₹30,000 – ₹60,000 |
| Maintenance/Marketing | ₹10,000 – ₹20,000 |
| Total Monthly Expenses | ₹2.5 – ₹4.3 Lakhs |
Net Profit Estimate: ₹70,000 to ₹1.7 Lakhs/month
Breakeven Point: 12 to 18 months
This makes it one of the most profitable dessert franchises in India under ₹20 lakh investment.
8. Location Strategy for Higher Sales
Success in the ice cream business depends heavily on location. Here’s what to consider:
- High Footfall Areas: Markets, college zones, commercial streets, metro stations
- Tourist Areas: Places with strong seasonal foot traffic
- Family Neighborhoods: Ideal for dine-in or takeaway formats
- Delivery Zone Access: Zomato, Swiggy, Dunzo compatible locations
9. Marketing and Brand Promotion
Even with Giani’s brand power, local marketing plays a crucial role in your store’s success.
Brand-Led Support
- Social Media Posts
- Festival Offers (e.g. Diwali, Christmas)
- New Flavor Campaigns
- Print Banners and Branding
Franchisee-Led Marketing Ideas
- Host “Ice Cream Eating Challenges”
- Launch Discount Coupons or Loyalty Cards
- Conduct Free Sampling Drives in Schools/Colleges
- Offer Birthday Party Packages
Online Presence Tips
- Register on G My Business
- Set up a local Insta and FB page
- Run location-based ads targeting dessert lovers
10. Seasonal Challenges and How to Overcome
Like all ice cream businesses, Giani’s outlets face seasonal slumps (typically in winter). Here’s how to stay profitable year-round:
Off-Season Strategies
- Focus on hot desserts like brownies with ice cream
- Promote hot chocolate fudge, coffee floats, waffles
- Offer combo deals with warm snacks
- Boost home delivery via Swiggy/Zomato
11. Pros and Cons of Giani’s Franchise
Pros
- No Royalty Fee – Keeps more profit in your pocket
- Trusted 70-Year Brand with Strong Market Presence
- Affordable Investment Under ₹20 Lakhs
- Full Franchise Support from Setup to Sales
- High Footfall Product with Universal Appeal
Buy now : Ecommerce Website
Cons
- Seasonal Demand Fluctuation
- Requires Strong Operational Discipline
- Not Suitable for Passive Investors (hands-on involvement is better)
12. Gianis Franchise vs Other Ice Cream Brands
| Brand Name | Investment (₹) | Royalty | Break-Even | Legacy |
|---|---|---|---|---|
| Giani’s | 13–16 Lakhs | None | 12–18 Months | 70+ Years |
| Baskin Robbins | 10–20 Lakhs | 4–5% | 15–24 Months | 30+ Years |
| Natural’s | 20–25 Lakhs | Varies | 18–24 Months | 30+ Years |
| Cream Stone | 25–30 Lakhs | Yes | 18–30 Months | 10+ Years |
13. Frequently Asked Questions
Q1. Do I need prior experience in the food business?
Not necessarily. Giani’s provides full training and SOPs.
Q2. Can I open multiple franchises?
Yes, many successful partners operate multiple outlets in different areas.
Q3. What’s the contract tenure?
Initial franchise agreement is for 3 to 5 years, renewable upon mutual consent.
Q4. Who decides the menu?
The central team defines the product menu and R&D. Franchisees follow the brand recipes and pricing.
Conclusion: Should You Start a Giani’s Franchise in 2025?
Absolutely—if you’re looking for a recession-resistant, brand-backed, and customer-loved food business with moderate investment and high returns, Giani’s Ice Cream is a top contender. Its zero royalty model, extensive support, and powerful brand recognition make it ideal for both first-time entrepreneurs and seasoned F&B investors.
Buy now : Ecommerce Website
Whether you want a kiosk in a mall or a full-fledged dessert lounge in a busy marketplace, Giani’s has flexible models to suit your budget and ambition.
Disclaimer: This blog is for informational purposes only. Costs, profits, and terms may vary depending on location and brand policy changes. Always consult Giani’s official team for updated figures.
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