High CPC Keywords – The 20 Most Expensive Keywords in Google Ads

High CPC Keywords : Top 20

In the intricate landscape of digital marketing, the quest for high CPC keywords is both a strategic challenge and an opportunity. This essay endeavors to provide an exhaustive examination of the top 20 high CPC keywords, unraveling their significance, delving into industry trends, and offering valuable insights for businesses aiming to optimize their online strategies by leveraging the power of these keywords. Check out the 1st 10 high CPC keywords now.

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The 10 Most Expensive Keywords in Google Ads ⤵️

1. Insurance – $54.91

Significance: The keyword “insurance” tops the list with a high CPC keywords of $54.91, emphasizing its pivotal role in the digital marketing arena. Insurance is a high-stakes industry where competition is fierce. Advertisers vying for clicks on this keyword need to craft compelling ad content and ensure a seamless user experience to justify the substantial investment.

Industry Trends: The insurance landscape is dynamic, with consumer needs evolving and new players entering the market. Advertisers must stay attuned to emerging trends, such as the increasing demand for digital insurance solutions, and tailor their strategies accordingly.

2. Loans – $44.28

Significance: With a CPC of $44.28, the keyword “loans” signifies a competitive market where financial institutions and lenders are eager to capture the attention of potential borrowers. Crafting targeted ad campaigns that resonate with specific loan types, whether personal, business, or mortgage loans, is crucial for success.

Industry Trends: Economic conditions significantly impact the demand for loans. Advertisers should monitor economic indicators and adjust their campaigns accordingly. Additionally, the rise of online lending platforms has reshaped the industry, requiring traditional lenders to adapt to changing consumer preferences.

3. Mortgage – $47.12

Significance: Mortgages, a substantial financial commitment, command a CPC of $47.12. Advertisers in the mortgage industry need to navigate the intricacies of this keyword, addressing user intent and providing transparent information to stand out in a competitive landscape.

Industry Trends: Interest rates, housing market trends, and economic conditions directly influence the mortgage industry. Advertisers must stay agile, adjusting their strategies based on market dynamics to capitalize on opportunities and mitigate challenges effectively.

Also Read…. The 16 Best Alternatives to the Google AdWords Keyword Tool

4. Attorney – $47.07

Significance: Legal services, represented by the keyword “attorney” with a CPC of $47.07, highlight the lucrative yet competitive nature of the legal industry in the digital space. Crafting ad content that emphasizes expertise and unique value propositions is crucial for legal advertisers.

Industry Trends: The legal landscape encompasses diverse specialties, from personal injury to criminal defense. Advertisers must tailor their campaigns to specific legal niches, understanding the unique needs and concerns of potential clients within each area.

This exploration of the remaining keywords continues in a similar fashion, providing in-depth insights into each keyword’s significance, industry trends, and considerations for businesses targeting them.

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5. Credit – $36.06:

Significance: The keyword “Credit” emerges as a cornerstone in the digital marketing arena, boasting a CPC of $36.06. Its significance lies in its role as a high-stakes term within the financial sector. Advertisers grappling for clicks on this keyword must craft compelling content that resonates with the financial needs and concerns of consumers. The substantial investment associated with this CPC underscores the competitive nature of the credit industry, where every click holds the potential for significant returns.

Industry Trends: The financial landscape is in constant flux, responding to economic shifts, regulatory changes, and evolving consumer behaviors. Advertisers navigating the credit industry must stay attuned to emerging trends, such as the rise of digital banking and the increasing importance of financial literacy. Adapting strategies to align with these trends ensures that advertising campaigns remain relevant and effective in a rapidly changing financial environment.

6. Lawyer – $42.51:

Significance: With a formidable CPC of $42.51, the keyword “Lawyer” commands attention as a pivotal player in the digital marketing chessboard. Its significance lies in the fiercely competitive legal industry, where advertisers must distinguish themselves amidst a crowded field. Crafting persuasive ad content and optimizing landing pages become essential in justifying the financial commitment associated with this high CPC keyword. The cost reflects the value of potential leads for legal professionals and firms.

Industry Trends: Legal services are not immune to societal shifts, legislative changes, and technological advancements. Advertisers in the legal domain must stay informed about emerging trends, such as the impact of artificial intelligence on legal research and the rise of virtual law firms. Aligning advertising strategies with these industry trends ensures that legal campaigns remain effective and resonate with the target audience in an ever-evolving legal landscape.

7. Donate – $42.02:

Significance: The keyword “Donate” takes center stage with a notable CPC of $42.02, highlighting its significance in the realm of philanthropy and fundraising. Nonprofit organizations and fundraisers investing in this keyword aim to evoke a sense of social responsibility and altruism. The high CPC reflects the competitive nature of the nonprofit sector, where capturing the attention of potential donors is paramount.

Industry Trends: The landscape of charitable giving is influenced by societal shifts, global events, and the emergence of new fundraising platforms. Advertisers in the nonprofit sector must stay attuned to trends such as the increasing popularity of online crowdfunding and the impact of social media on fundraising efforts. Adapting advertising strategies to align with these trends ensures that campaigns remain effective in an ever-changing philanthropic environment.

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8. Degree – $40.61:

Significance: The keyword “Degree” commands attention with a substantial CPC of $40.61, underscoring its importance in the competitive field of education marketing. Advertisers in the education sector must navigate the complexities of attracting prospective students and differentiating their offerings. Crafting persuasive ad content and optimizing landing pages become crucial in justifying the financial commitment associated with this high CPC keyword.

Industry Trends: Educational trends are shaped by advancements in technology, changes in employment landscapes, and shifts in student preferences. Advertisers must stay informed about emerging trends such as the rise of online learning platforms and the increasing demand for skills-based education. Aligning advertising strategies with these industry trends ensures that campaigns remain relevant and effective in a rapidly evolving educational landscape.

9. Hosting – $31.91:

Significance: At the forefront of our exploration is the keyword “Hosting,” boasting a CPC of $31.91. Its significance in the digital landscape is multifaceted, as hosting services are the backbone of websites and online platforms. Advertisers investing in this keyword seek to capture the attention of individuals and businesses in need of reliable hosting solutions. The moderate CPC suggests a competitive market where strategic advertising is essential to stand out and attract discerning customers.

Industry Trends: The hosting industry is in a constant state of evolution, driven by technological advancements, security concerns, and the ever-growing demand for online presence. Advertisers must navigate trends such as the rise of cloud hosting, the emphasis on website speed for SEO, and the increasing importance of cybersecurity. Staying attuned to these industry shifts is crucial for crafting effective advertising strategies that resonate with the evolving needs of the digital landscape.

10. Claim – $45.51:

Significance: The keyword “Claim” emerges as a high-stakes player with a notable CPC of $45.51. Its significance lies in its versatile applicability across various industries, from insurance to legal services. Advertisers leveraging this keyword seek to engage with individuals who may be entitled to a claim or compensation. The high CPC reflects the competitive nature of the legal and insurance sectors, where precision and relevance in advertising are paramount.

Industry Trends: The landscape of claims and compensation is shaped by legal developments, changes in consumer awareness, and advancements in claims processing technologies. Advertisers must stay abreast of trends such as the impact of artificial intelligence on claims processing, the rise of digital platforms for legal services, and the evolving nature of insurance products. Adapting advertising strategies to align with these trends ensures campaigns remain effective and resonate with individuals navigating the complexities of claims and compensation.

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The Next 10 High CPC Keyowrds: ⤵️

Conference Call$42.05
Cord Blood$27.80
High CPC Keywords

How To Find High CPC Keywords:

Finding high CPC (Cost Per Click) keywords is essential for maximizing revenue through online advertising, especially in platforms like Google AdWords. Here are some effective strategies to help you identify high CPC keywords:

  1. Use Keyword Research Tools: Leverage keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, and Ubersuggest. These tools provide insights into search volume, competition, and CPC for specific keywords. Google Keyword Planner, in particular, is directly linked to Google AdWords and can provide valuable data on keyword competitiveness and average CPC.
  2. Analyze Competitor Keywords: Identify competitors in your niche and analyze the keywords they are targeting in their ad campaigns. Tools like SEMrush and Ahrefs allow you to perform competitor analysis and uncover the keywords driving traffic to their websites. This can give you ideas for high CPC keywords relevant to your industry.
  3. Explore Industry-Specific Terms: Identify industry-specific terms and jargon that potential customers might use in their searches. Long-tail keywords, which are more specific and typically have lower competition, can sometimes result in higher CPC values.
  4. Check AdWords Auction Insights: Google AdWords provides an Auction Insights report that shows you how your ad performance compares to your competitors. This report can help you identify competitors bidding on similar keywords and give you an idea of the competitiveness of those keywords.
  5. Focus on Commercial Intent: Look for keywords with high commercial intent, as they tend to attract advertisers willing to bid higher. Keywords indicating user intent to make a purchase or seek a service often have higher CPC values. For example, keywords like “buy,” “hire,” or “services” may have higher CPC.
  6. Explore Long-Tail Keywords: Long-tail keywords, which are more specific and detailed, can be less competitive and may result in higher CPC values. Users searching with long-tail queries often have a clearer idea of what they are looking for, making these keywords valuable.
  7. Use Google Trends: Google Trends can help you identify trending topics and keywords. By exploring the rising search queries, you might discover emerging high CPC keywords related to current events or seasonal trends.
  8. Consider Geographical Targeting: CPC can vary based on geographical location. Consider targeting specific locations to identify keywords with higher CPC values in those regions. Use location-specific terms and modifiers to tailor your keyword list.
  9. Utilize Negative Keywords: While the focus is on finding high CPC keywords, it’s equally important to use negative keywords to filter out irrelevant or low-value clicks. This ensures your budget is allocated to more relevant and valuable searches.
  10. Stay Updated and Experiment: The online landscape evolves, and user behavior changes. Regularly revisit your keyword strategy, experiment with new keywords, and adapt to industry trends. Continuous monitoring and adjustments will help you maintain a competitive edge.

5 Google AdWords Keyword Tool – Alternative

1) Mergewords


  • The extra options allow you to select how you want the words to be separated from one another, including nothing, a space, a dash, a plus sign, or any custom separator. You can also wrap the words in quotation marks or brackets.
  • The tool is very user friendly
  • Very useful in conjunction with setting up a PPC campaign so that you can specifically target all permutations instead of using a broad match that may be too broad


  • Mergewords doesn’t provide you with any data about the keywords; you will need to take the words to a different tool for that
  • No keyword recommendations based on similar interests are provided other than permutations of the columns that you included

2) WordStream


  • WordStream’s database is regularly updated and analyzes thousands of searches every day
  • Opportunity score highlights which keywords show the most potential for you to be successful with
  • Links directly with your Google Ads account
  • Provides you with competition and cost data with keywords that are targeted specifically for your industry of choice


  • The tool is not free after 30 searches
  • Some features require signing up with your email address
  • Some features are more intended for AdWords campaigns than SEO

3) SEMrush


  • SEMrush was developed by SEO professionals for SEO purposes and this comes through in the features and design of the tool
  • Allows you to monitor your rankings for a collection of keywords
  • Traffic estimates, competitive data, and CPC data are available
  • See what keywords your competitors are ranking well for
  • Provides keyword recommendations
  • Keyword difficulty tool helps you determine which keywords are worth pursuing


  • Difficult learning curve
  • Paid tool with prices that small freelancers and bloggers may not be able to afford

4) SEOBook


  • Free keyword tool includes traffic and CPC information compiled from Google’s defunct Search-Based Keyword Tool, the primary benefit being that the data is exclusively for the keywords in question and not blended with other similar keywords
  • Provides data that isn’t available to AdWords users who are not spending a significant amount of campaigns
  • Keyword density analyzer tells you if your keyword has been used too often in your text
  • Keyword generator creates a list of permutations based on keywords that you enter


  • Keyword data is out of date due to being based on data from before switching to the Keyword Planner, and thus is only useful for evergreen queries
  • Tool features are limited
  • Account signup is free but requires email address

5) Bing Keyword Research


  • Replicates most features of the Google Keyword Planner
  • Based on actual historical search data from the Bing search engine
  • Only reliable source of information on Bing search traffic


  • Requires a verified website to use
  • No competition score for keywords

Checkout Pending other Keyword Tools


In conclusion, the realm of high CPC keywords is a dynamic terrain that demands strategic acumen, data-driven decision-making, and continuous adaptation to industry trends. Businesses aspiring to make the most of these high CPC keywords should not only recognize their inherent value but also understand the need for targeted, relevant, and compelling advertising strategies.

Whether it’s the complex legal intricacies of “attorney,” the financial implications of “loans” and “mortgage,” or the ever-present need for “insurance,” businesses must tailor their approach to each keyword’s unique characteristics. By staying informed about industry trends, user behavior, and economic conditions, advertisers can unlock the full potential of high CPC keywords, ensuring a meaningful return on their advertising investments.

As the digital landscape evolves, businesses must remain agile, incorporating new technologies, leveraging data insights, and refining their strategies to stay ahead in the competitive online advertising arena. Ultimately, a comprehensive understanding of high CPC keywords is not just about the cost; it’s about navigating the landscape strategically to reach and resonate with the right audience, driving valuable actions and conversions.

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