How to Start a Holidaywala Franchise : Comprehensive Guide for Travel Entrepreneurs 2025

Holidaywala Franchise : The travel and tourism industry in India has seen tremendous growth over the past decade. With increasing disposable incomes, rising internet penetration, and a growing middle class, both domestic and international travel are becoming more accessible and popular. Kerala, famously known as “God’s Own Country,” is a prime tourist destination, attracting millions of visitors every year, creating immense opportunities for travel entrepreneurs.

Holidaywala Tour and Travels Pvt Ltd has established itself as one of India’s trusted travel service providers. With services ranging from flight bookings and hotel reservations to customized holiday packages and visa assistance, Holidaywala offers a robust franchise model for aspiring entrepreneurs. Starting a Holidaywala franchise in Kerala allows you to leverage an established brand, comprehensive operational support, and a lucrative business model in a state that sees year-round tourist activity. In this comprehensive guide, we will explore the step-by-step process to start a Holidaywala franchise in Kerala, including investment details, location requirements, operational guidelines, marketing strategies, potential challenges, and more.

Understanding Holidaywala and Its Franchise Model

Holidaywala Franchise – Holidaywala Franchise 2025

Founded in 2010, Holidaywala Tour and Travels Pvt Ltd offers end-to-end travel solutions for domestic and international clients. The company has earned a reputation for providing reliable, convenient, and personalized travel experiences. The franchise model is designed to help entrepreneurs tap into the booming tourism sector without having to build a brand from scratch.

Holidaywala provides franchisees with a complete suite of services:

Hotel Reservations: Access to a network of over 50,000 hotels across India and more than 500,000 hotels worldwide.
Flight Bookings: Domestic and international flight bookings with competitive pricing and automated booking platforms.
Customized Holiday Packages: Tailor-made holiday packages catering to leisure travelers, business clients, and group bookings.
Visa Assistance: Expert guidance and documentation support for travelers seeking international visas.
Travel Insurance and Other Services: Optional add-ons such as travel insurance, local transport arrangements, and tour guides.

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By becoming a franchisee, you are essentially partnering with a well-established brand, gaining access to their technological infrastructure, marketing resources, and operational expertise.

Why Kerala is an Ideal Location for a Holidaywala Franchise

Kerala is renowned for its natural beauty, backwaters, cultural richness, and wellness tourism. Its tourism industry has been steadily growing, attracting both domestic and international visitors. Here are some reasons why Kerala is an ideal location for a Holidaywala franchise:

Strong Tourist Footfall: Kerala receives over 16 million domestic and international tourists annually. This high demand ensures a steady stream of potential clients for travel services.
Diverse Market Segments: Kerala attracts a wide range of travelers, including honeymooners, retirees, students, adventure tourists, and business travelers, allowing franchisees to diversify offerings.
Government Support for Tourism: Kerala’s tourism department actively promotes travel and hospitality businesses, offering potential collaborations and marketing exposure.
Growing Middle-Class Market: With increasing disposable incomes, more families and young professionals are investing in travel, which expands the customer base.
Accessibility: Kerala’s well-developed infrastructure, including airports, railways, and roads, makes travel planning easier, enhancing the potential success of a travel franchise.

Investment Requirements

Before starting a Holidaywala franchise, it is important to understand the financial commitments involved. The franchise investment typically includes:

Franchise Fee: A one-time payment for acquiring the franchise license, usually between ₹50,000 and ₹1,00,000. This grants you the rights to operate under the Holidaywala brand.
Infrastructure and Setup Costs: This includes furniture, fixtures, computer systems, internet setup, signage, branding, and interior arrangements. Expect an investment of ₹2,00,000 to ₹3,00,000 depending on location and scale.
Working Capital: Funds required for day-to-day operations, such as salaries, marketing, utilities, and operational expenses. This can range from ₹50,000 to ₹1,00,000 initially.
Total Investment: The overall investment may range from ₹2,50,000 to ₹4,00,000. These figures may vary depending on the city or town, the scale of the franchise, and location rental costs.
Return on Investment (ROI): With effective operations, franchisees can often break even within 8–12 months. The commission-based revenue model ensures continuous cash flow from bookings, commissions, and upselling additional services.

Space and Location Requirements

The success of a travel franchise depends significantly on location and visibility. Key considerations include:

Space: Minimum 100 sq. ft. for small outlets; premium outlets may require 300–500 sq. ft.
Location: Areas with high foot traffic, such as shopping complexes, near colleges, business hubs, or near hotels and airports.
Infrastructure: Adequate seating arrangements, internet connectivity, air conditioning, and a welcoming reception area.
Accessibility: Easy access to main roads and public transport for customer convenience.
Compliance: Ensure that the property meets local zoning requirements and safety regulations.

Training and Support

Holidaywala provides extensive training and support to franchise partners to ensure operational success:

Initial Training: Covers the use of booking platforms, sales techniques, customer service, and operational management.
Marketing Support: Franchisees receive digital marketing strategies, social media content, and promotional material to attract customers.
IT Systems: Access to user-friendly booking portals, customer management systems, and reporting tools.
Continuous Assistance: Ongoing operational guidance, performance monitoring, and troubleshooting support.

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By leveraging Holidaywala’s infrastructure and guidance, franchisees can focus on client acquisition and service delivery without struggling with technical or operational challenges.

Operational Guidelines

Holidaywala provides a detailed operations manual to maintain service consistency:

Standard Operating Procedures (SOPs): Step-by-step guidelines for handling bookings, customer queries, and service follow-ups.
Service Quality: Ensuring all clients receive consistent and satisfactory service is critical to maintaining the brand reputation.
Customer Feedback and Reviews: Encourage client reviews and feedback for continuous improvement.
Financial Tracking: Maintain proper records of bookings, commissions, and operating expenses for transparency and profitability.

Legal and Documentation Requirements

To operate a Holidaywala franchise in Kerala, certain legal requirements must be fulfilled:

Franchise Agreement: Outlines rights, responsibilities, commission structure, and operational guidelines.
Business Registration: GST registration, PAN, TAN, and local municipal approvals.
Property Documentation: Lease agreement or ownership documents for the franchise location.
Identity Proofs: KYC of the franchisee and authorized personnel.
No Objection Certificate (NOC): From the property owner, if leasing the space.
Insurance and Liability: Optional business insurance coverage for assets and liabilities.

Consulting legal and financial advisors is recommended to ensure compliance with Indian laws and local regulations.

Revenue Model and Profitability

The Holidaywala franchise revenue model is primarily commission-based:

Commission Earnings: Franchisees earn 85%–90% commission on hotel, flight, and package bookings.
Royalty Fees: Around 10% of revenue may be payable as a royalty fee to the franchisor.
Profit Potential: With efficient operations and effective marketing, monthly revenues can range from ₹50,000 to ₹2,00,000 or higher depending on location and client volume.
Break-even Period: Typically 8–12 months for well-located and managed franchises.
Upselling Opportunities: Add-on services such as travel insurance, local tours, or visa assistance can increase earnings.

Steps to Start a Holidaywala Franchise in Kerala

Market Research: Analyze Kerala’s tourism trends, customer demographics, and competitors.
Franchise Application: Submit your details, financial capability, and business plan to Holidaywala.
Site Selection: Secure a location that meets the size, accessibility, and visibility requirements.
Agreement Signing: Carefully review and sign the franchise agreement.
Training and Setup: Complete initial training and prepare the outlet according to Holidaywala guidelines.
Launch Operations: Begin marketing and start serving customers.
Monitor and Scale: Track sales, customer feedback, and operational efficiency to grow the business.

Marketing Strategies for Franchise Success

Marketing plays a pivotal role in attracting customers:

Digital Marketing: Optimize a franchise website, run social media campaigns, and leverage search engine visibility.
Local Promotions: Conduct events, workshops, and community outreach programs.
Referral Programs: Encourage existing clients to refer friends and family.
Collaborations: Partner with hotels, educational institutions, and local businesses for mutual promotion.
Content Marketing: Use blogs, travel tips, and destination guides to engage customers online.
Email Marketing: Inform past clients about new packages and offers to increase repeat business.

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Challenges and Mitigation Strategies

High Competition: Differentiate services through personalization, loyalty programs, and superior customer service.
Seasonal Demand: Offer diverse travel packages, targeting both peak and off-season travelers.
Operational Hurdles: Implement robust booking systems, staff training, and customer support channels to manage challenges efficiently.
Client Retention: Maintain strong communication and follow-up mechanisms to ensure repeat business.

Conclusion

Starting a Holidaywala franchise in Kerala provides an excellent opportunity to enter the booming travel industry with a well-established brand. With detailed training, marketing support, and a commission-based revenue model, franchisees can achieve financial success while providing value to travelers. Success in this business requires careful planning, effective operations, strategic marketing, and a focus on customer satisfaction. Entrepreneurs willing to invest time, effort, and resources can build a sustainable and profitable travel business in one of India’s most attractive tourist destinations.

Disclaimer : The information in this guide is for general informational purposes only. Investment amounts, commissions, and other details may vary. Prospective franchisees should verify all information and consult financial or legal advisors before making decisions.