Mutual Fund – 2 Mutual Funds That Start With 100Rs – Mutual Fund 2023 – Mutual Funds Investment


The world of mutual fund investments in India is undergoing a transformation, with financial institutions constantly innovating to make investing more accessible and convenient for individuals. One such innovative move is the recent announcement by ICICI Prudential Mutual Fund, a prominent player in the Indian mutual fund industry. The company has taken a significant step towards democratizing investments by reducing the minimum investment amount for their ICICI Prudential Bluechip Fund and ICICI Prudential Multi Asset Fund, allowing individuals to start investing with as little as Rs. 20. This move, effective from July 15, 2023, opens up new opportunities for small investors, particularly those who are new to the world of mutual funds. In this essay, we will explore the implications and significance of this decision by ICICI Prudential Mutual Fund, shedding light on how it aligns with the broader landscape of mutual fund investments in India.

The Changing Landscape of Mutual Fund Investments:

To fully grasp the significance of ICICI Prudential Mutual Fund’s decision to reduce the minimum investment amount, it’s essential to understand the evolving landscape of mutual fund investments in India. Historically, mutual funds have been a popular investment choice, primarily catering to investors with substantial capital to deploy. The high minimum investment thresholds have often acted as a barrier for small investors, limiting their participation in the market. However, as the Indian economy evolves and the savings culture becomes more pronounced, there is a growing need to make investment avenues more inclusive.

ICICI Prudential’s Innovative Step:

ICICI Prudential Mutual Fund has recognized this need and has taken a commendable step towards inclusivity in mutual fund investments. By reducing the minimum investment amount from Rs. 100 to just Rs. 20, the company has effectively lowered the entry barriers for small investors. Furthermore, allowing investments in multiples of just Rs. 1 ensures flexibility and affordability for investors at all levels. This innovative move is a testament to ICICI Prudential’s commitment to making mutual funds more accessible to a broader spectrum of the population.

Implications for Small Investors:

The implications of ICICI Prudential’s decision are far-reaching, especially for small investors who were previously deterred by high minimum investment requirements. Now, individuals can dip their toes into mutual fund investments with a minimal commitment, allowing them to start building wealth even with limited resources. This move aligns with the Indian government’s financial inclusion agenda, which aims to bring more people into the formal financial system.

Moreover, the reduced minimum SIP (Systematic Investment Plan) amount is a game-changer. SIPs are a popular investment method that allows investors to contribute small amounts regularly. With the new minimum SIP amount of Rs. 20, even individuals with tight budgets can participate in this disciplined investment approach. This is particularly beneficial for young professionals, students, and anyone looking to cultivate a habit of regular saving and investing.

Encouraging New Registrants:

ICICI Prudential Mutual Fund’s decision to extend the reduced minimum investment amount to new registrants opting for the daily SIP style is a strategic move. It not only encourages new investors to consider mutual funds as a viable investment option but also simplifies the onboarding process. The daily SIP style provides investors with the flexibility to invest in a way that suits their financial situation and goals, thereby enhancing the overall experience.

Aligning with Industry Trends:

ICICI Prudential’s decision is not isolated but reflects broader trends in the Indian mutual fund industry. Mutual fund companies across the country are increasingly focusing on accessibility and customer-centricity. They are leveraging technology to simplify the investment process, provide robust online platforms, and offer a wide range of investment options to cater to diverse investor profiles.

Furthermore, the regulatory environment in India has been favorable to such initiatives. The Securities and Exchange Board of India (SEBI), the regulatory authority overseeing the securities market, has been proactive in introducing reforms that promote transparency, protect investor interests, and encourage innovation in the mutual fund industry. ICICI Prudential’s move aligns with these regulatory goals and complements the industry’s ongoing efforts to enhance investor experiences.

Investor Education and Awareness:

While ICICI Prudential’s decision is undoubtedly a positive development for the Indian mutual fund industry, it also underscores the importance of investor education and awareness. With greater accessibility comes the need for greater financial literacy. Investors, especially those new to mutual funds, must understand the risks and rewards associated with their investments. Moreover, they should be aware of their financial goals and risk tolerance to make informed investment decisions.

ICICI Prudential and other mutual fund companies have a role to play in educating their investors about the various investment options, the benefits of systematic investing, and the importance of long-term wealth creation. By providing educational resources and support, these companies can empower investors to make sound financial decisions that align with their aspirations.


In conclusion, ICICI Prudential Mutual Fund’s decision to reduce the minimum investment amount for their ICICI Prudential Bluechip Fund and ICICI Prudential Multi Asset Fund is a significant step towards democratizing mutual fund investments in India. This move not only makes investing more accessible to small investors but also aligns with the broader industry trends and regulatory initiatives aimed at enhancing investor experiences.

While this decision is commendable, it also emphasizes the need for ongoing investor education and awareness. As more individuals enter the mutual fund market, it becomes imperative that they have the knowledge and tools to navigate this complex financial landscape effectively.

In the grand scheme of India’s economic growth and financial inclusion, ICICI Prudential’s innovative approach to mutual fund investments serves as a beacon of hope, illuminating a path towards a more financially inclusive and prosperous future for all.

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