Podcast Marketing Tutor -Podcast Marketing Paid Method- Podcast Marketing Paid Tips – ZeroToCrore – EP65

What is podcast

A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices. Podcasting is the preparation and distribution of audio files using RSS feeds to the devices of subscribed users.

What is podcast Marketing

Podcast marketing is a strategy that implies promoting and selling your product or service through audio content. It helps reach new audiences, tell the brand’s story, build authority, and encourage word-of-mouth marketing.

Podcast marketing is simply the act of marketing yourself, your products or your services through the creation and distribution of audio content. You share free audio content o listeners to ideally influence them in such a way that will sell your products or services.

Importance of podcast marketing

1. Increase In Traffic

2. Boosting Brand Awareness

3. A Winning Digital Marketing Strategy

4. More Power To Your Business

5. Nurturing Loyal Customers

Develop a podcast landing page

Creating a compelling landing page on your podcast is an splendid first step. A landing page can help to train your audience on what your show is about, accumulate e mail subscribers, and most significantly, prompt people to subscribe to your show.

Record multiple episodes

If you haven’t launched your podcast yet, create at least three episodes before you release. Create multiple episodes. If you don’t have a few episodes for new listeners to explore, there’s a good chance they won’t become invested and will probably forget.

Work on an influencer marketing strategy

An influencer advertising and marketing strategy leverages digital creators who strongly influence unique industries or target audiences to make buy decisions. With a successful approach, you can accomplice with these individuals to sell your Brand, products, and services through curated messaging.

Make use of podcatchers

A podcatcher is an application that listeners use to subscribe to and listen to podcasts. As a new podcast or episode is posted to a hosting site, these applications “catch” them, providing listeners with access.

Think of paid ads

Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Unlike content marketing, which takes a ton of time, paid ads can quickly grow your audience in a matter of weeks. use Google ads, Instagram ads, Facebook ads, snapchat ads, Pinterest ads, TikTok ads, etc..

. Consider email marketing

. Leverage social media

. Conduct a giveaway

 

About ZeroToCrore

ZerotoCrore is one of the Transformation Initiative Founded by Young Business Analyst Vineesh Rohini, Who is a Software Developer and Google Certified Digital Marketing Professional. This initiative helps early-stage startups and aspiring entrepreneurs by providing them with guidance, mentorship, and support which they need to turn their entrepreneurial dreams into reality. ZerotoCrore offers free study materials and tools that are fully field tested and applied.

About Aspirebee Software Lab

Aspirebee Software Lab (LLP), Industry leading web hosting, web designing, software development & Digital Marketing provider in Kerala – India

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