What is Search Engine Marketing
Search Engine Marketing (SEM) is a digital advertising and marketing strategy used to boom the visibility of a website in search engine results pages (SERPS).
Even as the industry term once referred to both organic search activities such as Search Engine Optimization (SEO) and paid, it now refers almost exclusively to paid search marketing.
Search engine marketing is also alternately referred to as paid seek or pay per click (PPC).
Importance Of Search Engine Marketing
With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach.
What is search engine ads
Search engine advertising (SEA) is an online marketing device that may be used by companies to growth their publicity and income. Paid commercials may be listed on SERPS, like google, so their look is prioritized on the primary page of search outcomes. Customers who search particular keywords and phrases are proven targeted ads, and the commercial enterprise pays a price each time one of these users clicks on the ad.
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model.
Microsoft Advertising is a service that provides pay per click advertising on the Bing, Yahoo!, and DuckDuckGo search engines. In 2021, Microsoft Advertising surpassed US$10 billion in annual revenue. It’s a form of search marketing — specifically, Pay-Per-Click (PPC) advertising that presents people with sponsored listings alongside organic search results.
Google Ads Or Microsoft Ads Which one is Better
There is no doubt that both ad networks offer high engagements with sites and landing pages, but the Google Ad network is slightly better than Microsoft. With an average conversion rate of 3.75%, Google performs better than Microsoft which offers a conversion rate of 2.94%.
ZerotoCrore is one of the Transformation Initiative Founded by Young Business Analyst Vineesh Rohini, Who is a Software Developer and Google Certified Digital Marketing Professional. This initiative helps early-stage startups and aspiring entrepreneurs by providing them with guidance, mentorship, and support which they need to turn their entrepreneurial dreams into reality. ZerotoCrore offers free study materials and tools that are fully field tested and applied.
About Aspirebee Software Lab
Aspirebee Software Lab (LLP), Industry leading web hosting, web designing, software development & Digital Marketing provider in Kerala – India